When a person wearing the shirt applies pressure to the shirt's millimeter-thick cloth, the shirt captures the strength and location of the pressure with sensors sewn into its fabric and transmits the hug via Bluetooth to a cell phone.

FORBES: Magazine Article

The other surprise, a small presentation also at MILK Studios, was a label called Calla characterized by bold prints in geometric in neon yellow and purple. (It also smelled like a rose-filled winter garden inside, courtesy olfactory branding company 12.29.) The silk-screened slim-fit pants, cute above-the-knee dresses, and thick PVC heels worked well together with tiny T-shirt-cut tops and softly angled jackets.

FORBES: The Best Looks From The First Half Of Fashion Week