The Nobel prize winning psychologist describes this phenomenon in his New York Times bestseller, Thinking Fast and Slow, and labels them System I and System II.

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As the psychologist Daniel Kahneman points out in "Thinking Fast and Slow, " you'll reach a smarter conclusion if everyone expresses their views at the outset, before anyone has spoken.

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Psychologist Daniel Kahneman, who won the Nobel Prize for Economics in 2002 and authored last year's "Thinking Fast and Slow, " has explored how our conscious thought processes are susceptible to being disrupted by irrational, subconscious influences.

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In his book Thinking Fast and Slow, Nobel Prize winning economist Daniel Kahneman cites compelling research done in the lab of Dr. Kathleen Vohs at the University of Minnesota on the psychological effects of money on human behavior.

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