Kelly this month said he wants to launch service in a third big market in 2009.
But will the Auction House be able to put up a fight against the inevitable third party market?
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Refinancing a home is a lot like walking through a Third World market.
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Then in the early 1990s Callaway's Big Bertha transformed the landscape, grabbing over a third of market share and dominating sales.
With more than 206.5 million movie tickets sold in 2010, French cinema is the third largest market in world and the most successful in Europe!
In addition, Rdio has announced that the extended free web offer is now available to Brazil - currently the streaming service's third biggest market and its fastest growing territory in terms new users.
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The UK remains the third biggest market for music behind the US and Japan - and the number of new albums sent to retailers in July, August and September 2003 reached an all-time high of 230 million.
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Of course, Microsoft (MSFT) still dominates with its Internet Explorer browser, gaining more than 40% of market share, while Firefox comes in third with a market share of 25%.
The Edinburgh firm's third largest export market last year saw consumption fall by almost a third and shipments to Greece were down by more than half.
That the iPhone 5 might get one third of the iPhone market, or one third of the smart-phone marketplace, or possibly even one third of all phone sales: all seem possible with lowering levels of probability.
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Word came back down that, no, the third tap showing market cap will stay.
The question remains: can anyone break away to become a strong third in this market?
The two companies are tied for third in the market behind Apple and Microsoft.
Facebook, with a third of the market, could be the one to do it.
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The third component is market prices versus value levels, pivots and risky levels from my proprietary analytics.
This comes less than three months after Apple passed Walmart to become the company with the third-highest market cap.
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Mr Jobs, however, wants to attack even that remaining third of the market.
In 2003, MoneySense magazine named Gary the third best stock market forecaster in the world, right behind Warren Buffett.
The United Kingdom, the third largest single market for Rolls-Royce cars, rose from 60 percent to 88 percent bespoke content.
Domestic brands still account for 40% of sales in China, but Nokia has a third of the market, and Motorola never recovered.
The joint venture is easily the largest producer in the Marmara region, which includes Istanbul, where it has a third of the market.
Best Buy has also launched a third-party market place to offer online products from other sellers in exchange for a cut from the proceeds.
This lack of decision maker powers now means that Italy, the third largest bond market in the world, is facing a short term funding crunch.
Not so in sleepy San Antonio, Texas, the league's third-smallest market.
Inherited from the 2004 acquisition of FleetBoston Financial, Bank of America Specialist Inc. is the third-largest market maker on the exchange, representing 429 stocks and 17.7% of the share volume.
In 2006, McKinsey predicted that the by 2025, the Chinese middle class would reach 612 million and China would become the third largest consumer market in the world after the U.S. and Japan.
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During the meeting Mr Cook said he sympathised with shareholders who found Apple's recent stock-price performance a "disappointment", after the iPhone maker lost around a third of its market value since September's peak.
The result is an estate of 20 self-build houses which were sold for about one third of their market value with the proviso that they must remain in the possession of local people.
Or, if E85 could only capture a third of the market in the Midwest, all ethanol produced in the Midwest could be used locally in the Midwest and oil imports could be backed out of the region.
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