They have to eat it and eat it regularly until they understand that this is the new flavor, this is how it tastes, this is how the crunch feels.

WHITEHOUSE: First Lady Michelle Obama Unveils Lets Move! Child Care

And I think that the emotion and the passion with which he has engaged the American public and the Congress on this issue is evident and it's an indication of how strongly he feels about this.

WHITEHOUSE: Press Briefing by Deputy Press Secretary Josh Earnest