"This is pure and simple a player safety rule, " McKay said.

WSJ: NFL could eliminate tuck rule

But the right's knee-jerk response that this is criminality, pure and simple, and that to seek a deeper explanation is to excuse the culprits is also wrong.

ECONOMIST: Riots in Britain

This is lawlessness, pure and simple.

FORBES: Fact and Comment

This is fiscal child abuse pure and simple, and Krugman should be ashamed of his contribution to it.

FORBES: Krugman's Four Dangerous Fiscal Fables

This is price discrimination, pure and simple.

FORBES: School For Scandal

This is customer abuse, pure and simple.

FORBES: The Divine Right Of Telcos To Abuse Customers

This is sleight of hand, pure and simple.

FORBES: Occupy Wall Street and Global Inequality

This is ideological politics and hard-nosed business, pure and simple.

FORBES: Commentary

There is probably an element of truth in all three suggestions, for the Wordsworth who emerges from this portrait is a contradictory human being whose motives are rarely pure and never simple.

ECONOMIST: British poets