If you skip this step, the quality of your product will be sorely compromised.

FORBES: Considering Self-Publishing? Don't Bother, Unless You Follow Guy Kawasaki's Advice

This is not just the result of being a high-quality product, but that those who oversee the brand are (in a good and necessary way) paranoid enough to sense when changes in market conditions are taking place and a reassessment of a brand is required.

FORBES: A Captain And His Crew Master The Sea-Changes In Today's Market

"Red Hat and others are saying that if you buy this product, you get quality assurance and the value of a relationship, " he says.

CNN: The Internet nurtures Linux

This is a shame because you can't then guarantee the quality of the product and, on top of that, you lose the emotional connection to the food ... it becomes more like a commodity.

CNN: Indian master chef gets fresh at 'world's best restaurant'

One unfortunate note on the LCD: we're not sure if Stantum didn't pick a high-quality part, had some trouble with the hand-built nature of this product, or is really impeding the LCD with its resistive overlay, but there was something cheap and pixelated to the display that we haven't noticed on standard Dell mini 10 LCDs.

ENGADGET: Stantum multitouch Slate PC prototype hands-on Hands-on

Professionals with this job title are typically involved in the entire software development process to ensure the quality of the final product.

FORBES: The Happiest And Unhappiest Jobs In America

Although Jobs was noted as harnessing high quality design to power the success of Apple's products, Starck says that this product has little to do with Apple.

BBC: Steve Jobs high-tech yacht unveiled