It came to market in the 1960s and surpassed the hopes of IBM's very own CEO, Thomas Watson Jr.

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But in 1973, when then IBM chairman Thomas Watson Jr. suggested that design drove sales, he was putting forth a provocative assertion.

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But in 1956, with Watson's son, Thomas Watson Jr.

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But in 1973, when then IBM (nyse: IBM - news - people ) chairman Thomas Watson Jr. suggested that design drove sales, he was putting forth a provocative assertion.

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