"I think the fanbase was a mix between me doing tours with Example and Just Jack, and releasing EPs every three months so people always had new material to listen to, " he explains.

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Acclaimed British blues singer Joe Cocker made his return to the albums chart with Fire It Up, his first new material in almost three years and his 23rd studio album, which ended the week at number 17.

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And he added new connecting material to turn three songs into a suite.

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They rolled the dice on full voice overs, making every scrap of new work more expensive, slower to produce, and 25% as valuable as three times the traditional material would have been.

FORBES: Connect