Mr Grant threatened to throw the book at children who mocked those who did well.

ECONOMIST: Under-achievers raise their game

If Apple itself is selling pirate copies of ebooks then sure, throw the book at them.

FORBES: Now This Is A Little Unfair On Apple I think

But at the reading for her new book she advised brand-builders to throw popularity to the wind.

FORBES: The Power Of Unpopular At #SXSW