That Tim Cook is the person who has to try and work that out is the reason that Tim Cook gets paid so much more than you or I do.
Plenty of pundits reacted askance to Tim Cook's bent knee, with one partisan observer launching a rampaging assertion that Jobs would fire Cook if he could.
ENGADGET: Editorial: A conciliatory Apple would be real innovation
Tim Cook has repeatedly stated that China may become the biggest market for Apple.
FORBES: Apple In Trouble If U.S. Phone Market Follows France, India, China
Tim Cook may go on to become the best successor Apple could have hoped for.
Is Apple secretly searching for a new chief executive to replace Tim Cook?
FORBES: Is Apple 'Doomed'? Is Tim Cook Being Fired? No and No
The best news of the earnings is the metamorphosis of Tim Cook into a salesman.
Apple Chief Executive Tim Cook has a tough act to follow: his own.
FORBES: Apple's 2012 Will Be Awesome, Apple Has No Other Choice
They manage their manufacturing chain superbly (Tim Cook having been largely responsible for that build up).
FORBES: Apple's Not A Special Company: Amazon Is A Special Company
Well, now with Tim Cook running the show at Apple the story has changed.
FORBES: Early Clues A Facebook, Apple Partnership Is Brewing
Apple Chief Tim Cook sent a note to Apple employees announcing the Cupertino, Calif.
To be sure, Tim Cook Jobs likely successor is a brilliant manager.
Tim Cook has been talking about innovation but not many seem to believe him.
But Apple's Tim Cook has previously questioned the appeal of converging two different types of computer.
BBC: Sony unveils new touchscreen computers at IFA trade show
Tim Cook is slowly evolving Apple into his vision of a stable, predictable, company.
FORBES: Tim Cook Prioritises Stability Over Surprises With MacBook Pro Update
However, now that Jobs is no more, market is getting bolder betting against Tim Cook.
There was positive anticipation of what Tim Cook would say today at the Goldman Sachs conference.
Today, Tim Cook made his first major apology as the CEO of Apple.
ENGADGET: Editorial: Apple apologies actually aren't that infrequent, and that's okay
Few people outside Apple know for sure what CEO Tim Cook will unveil next week.
Talking heads are tripping over each other to echo negative sentiment about Tim Cook.
FORBES: Steve Jobs The Buddhist Would Not Have Fired Tim Cook
By the way, back in April, Isaacson predicted that Tim Cook would settle Jobs' legacy lawsuits.
ENGADGET: Editorial: A conciliatory Apple would be real innovation
The second is that yes, Tim Cook has taken over from Steve Jobs as the CEO.
FORBES: Has Apple Become More Ethical Since Steve Jobs' Death A Year Ago?
And, while Apple continues to dominate, the not-so-slow erosion of its culture under Tim Cook rolls on.
Tim Cook is facing a loss of brand cache and Nokia is trying to find its way.
Apple CEO Tim Cook announced Tuesday that the company has sold more than 100 million of them.
Tim Cook, the chief operating officer, is taking charge for the time being, as he has before.
All this has of course improved since Tim Cook replaced Steve Jobs at the helm.
All eyes will be on Tim Cook as analysts are looking for signs of weakness without Jobs.
FORBES: Apple's New Cook In The Kitchen Unveils Earnings Tuesday
Some attendees at the device's San Francisco unveiling, hosted by Chief Executive Tim Cook, seemed confused, too.
It was enough to get Tim Cook to publicly apologize and suggest a few alternative applications.
Ironically, Tim Cook recently called Brazil the second most important emerging market after China for Apple.
FORBES: Apple Fights For The Right To Call iPhone An iPhone In Brazil
应用推荐