But what was interesting were the findings on how FOMO is escalating because of the popularity of real-time, location-based, and social media tools.

FORBES: The Fear of Missing Out

All that studio time, points out New York-based sports media consultant Lee Berke, shows just much fans love to devour the NFL any way they can.

FORBES: The NFL's TV Bounty

Thus, Jean and her colleagues pay close attention to the real-time feedback made possible by social media, making improvements and modulating based on daily customer input.

FORBES: From Cold Hands to Hot Sales