But what was interesting were the findings on how FOMO is escalating because of the popularity of real-time, location-based, and social media tools.

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But when talk turns to advertising and the nuances of online publishing, subjects that Lavergne is well-versed in from his time as a media consultant at a Wall Street-based firm, a noticeable level of excitement enters his voice and understandably so.

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All that studio time, points out New York-based sports media consultant Lee Berke, shows just much fans love to devour the NFL any way they can.

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Thus, Jean and her colleagues pay close attention to the real-time feedback made possible by social media, making improvements and modulating based on daily customer input.

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