We segment social media users based on the percent of online time they spend engaged with social media including, Facebook, Twitter, Foursquare, blogs, etc.

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But what was interesting were the findings on how FOMO is escalating because of the popularity of real-time, location-based, and social media tools.

FORBES: The Fear of Missing Out

All that studio time, points out New York-based sports media consultant Lee Berke, shows just much fans love to devour the NFL any way they can.

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"It is well known that many media outlets ran similar stories at the time based on the same sources but chose to treat them differently, " he said.

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Thus, Jean and her colleagues pay close attention to the real-time feedback made possible by social media, making improvements and modulating based on daily customer input.

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