They are the simplistic, one-dimensional metrics we all know: pageviews, time on site, uniques.
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Not everyone wants to spend time on MySpace--some customers simply want to spend time on a site promoting their favorite artist.
He's building yet another high- roller palace, this time on the site of the old Desert Inn.
According to the National Association of School Nurses, only 45 percent of the nation's public schools have a full-time on-site nurse.
Time on the site: Whenever I visit LinkedIn, I spend a 2 minutes updating my resume, or accepting a connection. 2 MINUTES!!!
Further, a study by PewInternet.org revealed that 27% of active Facebook users plan to spend less time on the site in the coming year.
To learn more about pre-tax benefits, like health care FSAs, invest a little time on a site like SaveSmartSpendHealthy.com or ask about it at work.
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John Coffren took this step with Facebook because he'd never spent time on the site before opening Bliss Bakery, a bricks-and-mortar shop in Virginia Beach, Va.
The revamp reflects a big push to prod users to spend more time on the site and curry favor with brands hoping to be noticed by Facebook's users.
Facebook's billion users already spend a lot of their time on the site or on its mobile phone apps, but if they leave, it is often to go to Google for search.
With that kind of control, the company hopes people will spend more time on the site and share more information about themselves so companies can target them better with advertisements.
That meant developers had time to create products that would entice users to spend more time on the site, like "social readers" that post to a users Timeline when they have read an article.
The data that marketers are used to getting from Google Analytics and Adobe's Omniture software, such as the names of referring sites and time spent on site, shouldn't be part of the world of social marketing, says Shah.
Even more significantly from the point of view of advertisers, each user is spending more time on the site - an average of six hours and 39 minutes a month in May 2011, compared to five hours and 56 minutes in May 2009.
By bringing together like-minded individuals who support a business, enjoy a specific entertainer or are passionate about a specific cause, online communities can reach a significant level of activity and connectivity, which then encourages its members to spend more time on the site, visit more regularly and interact more with others there.
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For example, while we focus on lesson time, your site could focus on number of messages sent or pageviews.
New personal connections would lead to more time spent on the site, which would mean more advertising revenue for the publishers, Bianchini says.
The analyst notes that U.S. ComScore data for August shows that time spent on the site was down 12% on a pro forma basis on a year-over-year basis.
Each manufacturer has a full-time employee on-site who decides whether to ask Adesa to fix dents or scratches, change the tires or add a spoiler before auctioning a vehicle.
Mr. TODD ZEIGLER (Senior Vice President, Client Services, Bivings Group): We're talking about thousands of people that are very committed, that are willing to spend time everyday on this site, you know, promoting Paul.
Sheryl Draizen, general manager of the Interactive Advertising Bureau, a trade group representing online advertisers, said that "obviously it's great that Nielsen is innovating" and agreed that time spent on a site is a crucial metric.
One attraction of its platform, he said, is the way Ooyala can follow how consumers watch video, including the parts they repeat, the way they connect text and video, as well as traditional measures like time spent on a site.
Instead of going through the same process multiple times with different movers to even get a quote, with Moveline you do it only once and in a fraction of the time of an on site visit from a moving company sales rep.
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From then on, any time the user clicks on a Web site, program or database that requires its own user ID and password, the software issues the proper credentials, all in the background, without the user having to lift a finger or remember a word.
It was the first sports facility in the U.S. to offer full-time living luxury condominiums on site.
An Oxford graduate is tweeting events from World War II in real time on the social networking site Twitter.
There was probably never a better time to have it on site.
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The BBC's viewership has gone up eightfold, and the time people spend on the site is up fivefold, thanks to quicker playbacks and suggestions for related content.
Liking something on Facebook is a simple, almost mindless way to pass time on the social networking site, which says it has more than a billion users worldwide.
And Facebook is unlikely to get its users to spend significantly more time on Facebook since the site is already one of the most engaging on the whole internet.
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