The YouTube phenom would be comprehensible if the site enabled a surfer to get quickly to a library of the ten cleverest TV ads of all time, say, or the five funniest home videos of the year.
Meanwhile, laid-back blonde surfer staffer Max Hodges and spiky-haired blonde staffer Dax Holt both get almost more screen time than Levin and dreadlocked producer Charles Latibeaudiere.