Titillation is important because he plans to submit the ads to CNN or MTV and then generate publicity by suing when they get rejected.

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It is not the first time that supernatural romances have seduced female audiences--Jane Austen parodied the genre's peddling of terror as titillation in Northanger Abbey.

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Nor is this just an exercise in financial titillation or gossip.

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In the film the tables are so comprehensively turned that male strippers take on the female role and become a source of titillation to 1997's newly empowered women.

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But even when he interacts with Admiral Marcus in conversation at the beginning of the film, his question to Marcus asking for clarification about what line of inquiry Marcus would like him to follow prompted some titillation in the audience.

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