According to the study, individuals generally choose to associate with others like themselves, which could explain why men are more likely to have male mentors and women more often have female mentors.

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If a big technology firm bid successfully for, say, .cloud, consumers might come to associate cloud computing with that company above others.

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It is important to realize that others pay attention to those you have chosen to associate with, and they will inevitably judge your character by the character of your friends.

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And some people are self-absorbed, lack personal goals, associate with the wrong crowd in the wrong places, or constantly blame others for failing to get ahead in life, rather than taking the right steps to escape from this context.

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