Ideally, something that is going to be really interactive or live out on the web needs to be more like an open book like if you took the cover of the magazine and turned it outside in so that people could discover and access the stories more effectively.

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Then I saw what seemed to be a pamphlet in the open book, and as the train approached Union Square I offered my seat to an unpleasant woman who denied that she was pregnant and staggered across the jolting subway car to have a better look.

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