In terms of fashion and accessories, major brands have had tobecome more consciousof increasing consumer sophistication in top-tier cities by boosting the quality and selection of products offered while taking account of the fact that a significant number Chinese consumers of a certain income level often prefer to purchase luxury goods outside the mainland to sidestep high luxury taxes.
As Brazil has grown economically, it has become self-conscious of its ability tobecome politically influential, not merely in the region but also in the world.
So, it could be that the main purpose of the book is to help business people become more conscious so that as they become more consciousof the things that they sort of do unconsciously, they can defend business better, and they can have businesses that are actually more successful as well.
As many markets become ever more "transparent" to environmentally conscious customers, the pursuit of sustainability will shift from a choice that companies make to a sheer necessity of survival.
As bank examiners and officers become increasingly consciousof the limitations of an Excel-based approach to underwriting and risk management, the demand for alternative solutions will continue to rise.
It is not overwhelming at this stage but parents will become more discerning and consciousof the number of grade 10 and 12 graduates who fail to secure formal employment or higher education opportunities.