No one uses mystery to beguile consumers better than Apple Chief Steve Jobs.

FORBES: Revealed: Apple's iPad May Be Magical, But Its A4 Processor Is Not

You can find it all, to beguile those long summer days and evenings, here.

FORBES: Leadership Highlights of the Week

The town has little to steal, and so no rich gangsters to beguile the young.

ECONOMIST: South Africa

Since 2007 the government has published bogus inflation statistics to beguile voters and investors.

ECONOMIST: Rumbling stomachs, grumbling citizens

Yet at his best he could render dreams on film with a gossamer-light facility that continues to beguile us.

WSJ: 8?: A Flawed Filmmaker's Life Turned Into Art by Peter Cowie

On an unseasonably chilly night in Manhattan a gaggle of businessmen, anglers and fishing guides gathered together for an auction and dinner in the name of saving bonefish, tarpon and permit, three species that haunt the flats and beguile anglers from Florida to the Bahamas to various far-flung Pacific atolls.

FORBES: Actor Michael Keaton, Writer Tom McGuane And Flyfishing Legend Stu Apte Come Together To Help Save Bonefish And Tarpon