The prime minister tried to market the reform as part of his response to the scandal over MPs' expenses set, this week, to burst again upon an already jaundiced nation, with the publication of further details of parliamentary shenanigans.

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Deutsch, Yellow Tail's success is comparable to that of Duboeuf, which burst upon the American scene in 1981 with its now trademark annual hyping of the release of Beaujolais Nouveau.

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Prokhorov burst upon the Russian political scene just in time to run against strongman Vladimir Putin, whose 2012 election for a third term as president was a foregone conclusion.

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The one we all prefer to remember is the cool, leather-clad rockabilly version that dramatically burst upon the world stage in the 1950s, but the overweight, caped Vegas version still has a hold on the popular imagination.

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