It's certainly catching on in corporate circles: Virgin Group recently asked Hsieh to come in for a visit so they could pick his brain.

FORBES: Magazine Article

Atlanta ad executive John Stapleton had been trying for three weeks to come up with advertising ideas for a client, the Costa Rica Tourism Board, to encourage people to visit the Central American nation.

WSJ: Tactics to Spark Creativity

His roommate's four youngsters would visit for hours, creating a racket, while up to 20 hospital staff a day would come in the room to examine him, bring food or change a lightbulb.

FORBES: Magazine Article