At Facebook, employees can take home a free dinner or, if working late, their families can come in to eat with them, leading to a regular sight of children in the campus cafeteria.

FORBES: Silicon Valley Employers Go Wild With Lavish Employee Benefits

But in doing so it will try not to lose sight of how far Indonesia has come in the past year and the fact that, if it manages to continue that progress, it could eventually emerge as one of the biggest winners from East Asia's recent turmoil.

ECONOMIST: A Survey of Indonesia

But even if it doesn't come to that, there's little rest in sight for U.S. firefighters like those here at Montana's Gas Creek fire camp.

NPR: Western United States Braces for More Wildfires

"Supervised independence" may have come to an end last year, but KFOR international peacekeepers remain a common sight in Kosovo.

BBC: Kosovo marks fifth year of independence from Serbia

With social CRM in sight, this social technology arms race is the start of something very big to come.

FORBES: The Social CRM Arms Race Heats Up