And if we're going to remove formula samples for women to promote breast-feeding, we better come up with a plan to feed the babies of that 5% of women who can't sustain them -- with 4 million births a year, that's 200, 000 moms who need extra help.
At one week of age, 10% of the formula group was still using formula in some way as part of their feeding strategy compared to 47% of the group originally assigned to breast-feed but who added formula.
And at three months, 79% of the formula group was exclusively breast-feeding, significantly more than the 42% of moms in the group originally instructed to breast-feed.