What Penny drove in this process for me will ultimately lead it to a crisp answer to the question you were asking about what works.

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"The lead investigator said to me kindly, 'Well, if it makes you feel any better, the person that was yelling for help is alive, '" she recalled.

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If you can give me an explanation of why this would lead to superior value creation, I might label it a strategy, but such an explanation is usually conspicuously absent.

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All year his signature stance has been take me or leave me, but that's easy to say when you have a 40-point lead.

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He is saying if you want me as your leader this is the kind of way in which I wish to lead the centre-right cause in Scotland.

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