Or we could buy the next buzzworthy business book, and give one another more awards for our ability to make stuff up.

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Exposing our thinking minimizes the stuff people make up to fill in the gaps and ensures that they have the right information.

FORBES: Expose Yourself

Most CEOs will make stuff up about themselves to sound way smarter and cooler and people are disappointed to find out otherwise.

FORBES: Groupon CEO Andrew Mason Speaks Out About His 20 Cats

One is tempted to say that you couldn't make this stuff up.

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Monsanto was coining money last year on its Roundup pesticide, for example, even as a shortage drove up the price of the phosphate used to make the stuff.

FORBES: Chemical Balance

And we said, you couldn't make this stuff up and we would have a great ability to get those stories.

CENTERFORSECURITYPOLICY: Beyond Bias: The Mainstream Media

It's ultimately really up to ourselves and our communities to police our own communities and prove our communities and make them independent and clean up this stuff.

NPR: Barbershop: What's the Buzz?

This stuff may not stand up to scientific experiment, but a clever fortune-teller can make people think that he can see around corners.

FORBES: Simply divined

If they had to rely on their retail stores for growth, it might be worth the risk of ramping up expansion and pushing customers harder to buy stuff, even though much of what they make pretty much seems to sell itself.

FORBES: Apple Stores: How Much is Too Much of a Good Thing?

You're going to have to battle through a lot of things and we have to make sure we establish our game a little bit more, play a little quicker and not get caught up in stuff that's going on.

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