They expect proof, and they expect fellow Ufologists to measure up to scientific standards.
Teachers who fail to measure up to the new demands may find themselves in a different job, or on lower pay.
The DR1000's battery doesn't seem to measure up to its ambitions either.
But to measure up to Mr Jobs, he will need to spot the potential of products that consumers don't yet know they need.
For BlackBerry to stake a claim on even a distant third place spot, it doesn't just have to finally measure up to Android and iOS, it has to convince those growing more tired every day that the waiting is finally over.
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Each side of the debate on global warming would do well to consider how they measure up to this standard.
But under Senate rules, a simple majority vote would have opened the measure to up to 30 hours of debate, which would have meant inspecting the details.
To that end, the 570-megapixel camera will eventually measure up to 300 million galaxies up to 8 billion light years distant, as well as 100, 000 galaxy clusters, and 5, 000 supernovae.
Being fully equipped to be nimble and set up to measure the success of the program is also important.
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But it clearly requires that Newton become the NFL star that the consensus of talent evaluators figure him to be and that he measure up to the hubris in the kinds of comments he made ahead of the NFL Scouting Combine and picked-up on by Dan Wetzel of Yahoo!
Gone too is the need to settle for local talent that might not measure up to the task.
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To avoid destruction the United States need only measure up to its own best traditions and prove itself worthy of preservation as a great nation.
Similarly, the proposition that Eximbank has obtained genuinely dedicated income streams to amortize the loans through escrow account arrangements does not measure up to standard commercial banking standards and practices.
The administration has sent to Congress a measure to extend the existing trade preferences for up to two years.
With the outcome obvious, Senate Majority Leader Harry Reid, D-Nevada, cast a "no" vote to secure the ability to bring the measure up again.
Amidst frantic manoeuvring on Thursday, the Conservatives put down amendments to the Crown and Courts Bill which would use the measure to set up the prime minister's preferred system of press regulation - paving the way for another cross-coalition confrontation of the kind first seen in January, when the two parties opposed one another over the review of parliamentary boundaries.
The office of the Police Ombudsman is vitally important to confidence in policing and justice in the north and Mr Hutchinson has repeatedly failed to measure up.
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Consumers don't care about how apps come to take advantage of their devices, but they do notice an experience that doesn't measure up to what a device is capable of.
But we also need to take a look at the degree to which disclosure, which is what the SEC is supposed to be all about, by foreign borrowers and foreign users of our capital markets does not measure up to disclosure by our own domestic companies.
The Senators want to use the move to keep the FAA measure alive even as members of Congress are packing up their bags to leave town.
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The Assembly expects to put the measure up for a vote in February, and it would need to pass both houses by August to get on the ballot.
These include a measure to allow anybody setting up a new business to delay for at least a year the payment of onerous social security charges.
Republicans are delighted, even though the House had to give up its proposal to measure capital gains against inflation.
Most observers say they have failed to make a mark since their return, but in the absence of professional pollsters it is almost impossible to measure party or personal popularity in the run-up to the election.
Congress has since overwhelmingly approved a measure to get the air travel system up to speed again after the delays provoked a round of the blame game on Capitol Hill, with conservatives accusing the president of "playing politics" with these particular cuts.
To mild surprise, Lula included a contentious clause to reduce the pensions of existing retirees, a measure demanded by the states to shore up their finances.
The North Carolina couple and their two daughters are taking steps to reduce their carbon dioxide emissions and they wanted to see how they measure up.
The government's response was not to raise import duties again, but to pass a measure intended to persuade foreign makers to revive the Russian car industry by setting up local assembly plants.
And like just about all other Iowans, the people of Mason City are itching to meet the Republican hopefuls for the next election to find out how they measure up.
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Will our flawed hero measure up to the fix in which he finds himself?
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