I've since found that to be true in blind tastings with winemakers around the world, but it is not something you are going to hear many of them admit.

FORBES: Faking It

Ethan's even got his own song - sung by his mother and written specially for the two of them - a celebration of how music means something to everyone, whether you can hear it or not.

BBC: Creating music accessible for deaf children

If the person's not physically well enough to do a lot of talking, ask if they'd like to hear a story about something that happened at work, or saying, 'Would you like me to read a story to you?

CNN: 'You're going to die the way you live'