The main feature of Vodafone Radio DJ allows customers to "train" the pre-programmed radio channels to their own personal taste by pressing a button to indicate that they "like" or "dislike" a song.
With seven different exchangeable shells to choose from, people can adapt the look of their Nokia Lumia 620 to their own personal taste and style.
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"Every time I see a design, I have gotten used to stepping outside my personal taste, " he says.
So Mr Kohl's big decision, reached during a slimming cure in Austria where he shed, it is said, 15 kilos, had to be based on more than personal taste for power and on soothing frayed conservative nerves.
Whether the artist deserves to be mentioned in the same sentence as the long-time stars of the art world is a matter of personal taste, but the sale of "Chinese Girl" appears to have cemented his reputation as a commercial, if not critical, success.
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The company is also working on tools for outsiders to more effectively curate videos, and create followings for their personal taste, he said.
This promises to empower a new wave of design and customization fueled by our personal taste and imagination.
Everyone - even judges - accept that personal taste plays an enormous part in people's reaction to fiction.
Their fierce interpretation of Islam was not to his taste: Mr Masoud had been brought up with western ideas of personal freedom.
As a wine lover, what I find most appealing about his approach to the subject is his propensity to question, think deeply and encourage, sometimes inspire, others to broaden their own understanding of wine by developing a sense of their own personal taste.
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