The reports suggested Mr George had threatened topester and harass Ms Cole and her colleagues so he could meet the Girls Aloud singer and X Factor judge.
But successive studies have shown that the commercialisation of childhood - not to mention the ever-present fear of pester power - are serious concerns for parents.
About 50 supporters of the campaign have signed a letter to the Telegraph which says advertisers make "heavy use of pester power because it is more effective than targeting parents directly".