Incidentally, it will be interesting to see whether Al Qaeda ends up trying the rebranding route.

FORBES: Bin Laden Wanted to Rebrand Al Qaida to Improve Image

And, incidentally, it explains France's eagerness to see off others whom it considers to be encroaching on its domain, notably the British, whose first attempts to join the European common market were vetoed by de Gaulle.

ECONOMIST: French anti-Americanism

Youth, incidentally, are said to be leaving Facebook, perhaps because they see it as a place increasingly spammed by older people who have joined the network: eg. inspirational quotes superimposed on sunsets, stale memes, etc.

FORBES: Today's Facebook Phone Event: What To Expect