The campaign coincides with the launch of an initiative by the children's charity Barnardo's to encourage toddlers to take more exercise.

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I'm sure many people would go for it, despite the risks, even though we all know an effective and safe way to achieve the same thing is to take more exercise and eat less.

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Health conscious women may be more likely to take hormone therapy, may visit the doctor more, and exercise more and eat better, and do all sorts of things that might result in better health outcomes.

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"We are planning to provide more nutritional advice in schools and finding ways to encourage people to take exercise part of their daily routine, " said Ms Henley.

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"Society as a whole needs to stay more healthy, eat more healthy, take exercise, and get enough rest, including sleep, " says the chief executive of an Asian pharmaceutical company.

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More than 5, 000 UK personnel are to take part in the largest military exercise in Europe this year, the MoD has said.

BBC: UK deploying 5,250 personnel for Exercise Joint Warrior