Is it better and more economically advantageous to invent something completely new, or take an existing invention and innovate on top of it by coming up with a commercially appealing product?

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OLEDs are gearing up to take over the display world, making your fancy LCD something you'll wrap fish with.

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You could point to something similar happening with Arkham City, a follow-up to the wildly popular Arkham City where players take on the role of Batman.

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