Indeed, the Sienese place incredible demands on the national TV network, RAI, for rights to televise their festival.

BBC: Tuscany's medieval-style festival

Last year the Irish broadcaster secured a six-year deal to televise the PGA golf tour featuring 40 leading tournaments, rights previously held by Sky.

BBC: ITV scores in FA Cup rights fight

Magistrate Buks du Plessis turned down a request by South Africa's national broadcaster, SABC, to televise the trial live or record proceedings for later use.

BBC: Oscar Pistorius brother Carl in court in homicide trial

Playing up kids' interest, Peters convinced ESPN to pay an undisclosed sum to televise souped-up events on Sunday afternoons and Tuesday evenings beginning this fall.

FORBES: Out of the Gutter

The plan was to televise the final round at Kapalua, and go with a limited TV production for the opening round of the Sony Open.

NPR: A Monday Finish Turned Into A Monday Start

Meetings were held with broadcasting officials to discuss whether or not the country had the capability to televise the games for an estimated global audience of over one billion people.

BBC: Fifa 'impressed' by SA World Cup bid

It has its own TV network NBC pays millions of dollars a year to televise all Notre Dame home games and more money than it knows what to do with.

NPR: Navy Ends Losing Streak Against Notre Dame

"We really grew it enormously when satellite channels began concentrating on sports, Sky specifically in the UK. Before that we had to own production ourselves otherwise we were always at the mercy of the BBC or TV in Spain, and it's a very difficult sport to televise, " he said.

CNN: Riding the recession: Golf's success story