With such tales in mind, investors should regard the stock market's recent mauling as a rare opportunity to buy, or at least window-shop, for undervalued stocks.
And if you walk through a well-to-do place like Teddington, you can see children's T-shirts in the shop window with the only slightly ironic slogan "My daddy's rich and my mother's good looking".
Inside the store, Apple employees put an iPa- shaped display in the store window, as others helped customers who came to shop for Macintosh computers and iPod music players.