And they have realised that families may want to buy soap in very small quantities perhaps like a sweet wrapped in paper because some dislike sharing toilet soap and others cannot afford to buy big bars.

ECONOMIST: Just add soap and water

He was given four sheets, four towels, a blanket, a bedroll, a toothbrush, toilet paper, a tall clear plastic cup, a bar of soap, seven white T-shirts, seven pairs of boxer shorts, seven pairs of socks, plastic slippers, a pad of paper, and a ballpoint pen.

NEWYORKER: Hellhole

For Soap.com, Lore and Bharara will employ the same merchandising strategy that they used to grow Diapers.com: lure in customers with fast delivery on low-margin goods--like baby formula and now, toilet paper--and then profit from higher-margin products like car seats and, with Soap.com, vitamins and beauty products.

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