The company's gazpacho-like tomato juice had underperformed, and management had pulled it from stores six months earlier.

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Nutrionists say the body absorbs lycopene better from processed tomato products, such as spaghetti sauce and tomato juice, rather than fresh tomatoes.

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Most traditional mixes just taste like plain tomato juice or if a bartender makes it from scratch, they tend to go overboard with one ingredient or another.

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