How to tell the company's story--what style, tone and language to adopt-- is as important as content.
In December, the regime's press aides appeared totally consumed with al-Assad's upcoming interview with the American TV correspondent Barbara Walters of ABC, sending a flurry of e-mails to advise Assad on his tone, language, and even dress.
CNN: E-mails show Syrian regime's efforts to handle the media
Asterisks and exclamation marks were used to tone down offensive language in the brochure and online.
Behind-the-scenes lobbying by Turkish, American and European Union diplomats may have persuaded Mr Erdogan to tone down his language.
South Korea says North Korea cannot unilaterally dissolve the armistice and has called on Pyongyang to tone down its language.
BBC: News - South Korea, US sign military plan against North 'provocations'
He may well have, but the eloquence was more in his tone, his body language, the tilt of his head.
It added that "getting the language, tone and content of the evening is extremely important to us... to any viewers we may have offended, we apologise".
The form of the story, through its language and tone, must then honor that loss without drifting into parody on one side or melodrama on the other with melodrama being the lesser crime.
He was only a little bloke and he must have read the danger signals in my body language and tone of voice, but he sat down opposite me anyway and continued to engage me.
Barsh and Cranston ultimately aim to inspire and drive more women to the top echelons of leadership, yet they no doubt will lose some readers along the way with the soft language and tone of self help that infuse the book.
When examined by BBC Radio 4's Document programme, the format, language and tone of the documents all rang true, but establishing whether they were genuine was not simple: MI6 never discusses its operations or declassifies files and all the people named are dead.
The new 2.0 update features an entirely new FaceTime-like interface, allowing simultaneous audio translations within a video call, which not only adds a new interactive experience, but also adds another dimension to this new type of instant communication: the body language and tone to each conversation.
ENGADGET: Vocre 2.0 for iOS brings live translation to video calls
You can glean a lot of information from tone, delivery, body language and surroundings.
Sometimes it's easier to meet people in person because then you can judge body language and vocal tone.
The devices gather a wide range of information, including tone of voice, body language, the ways people interact, and the time spent on tasks.
With clear diction, a creamy tone and intense focus on language, Upshaw has established herself as one of America's great recitalists, often including songs by American and contemporary composers on her programs.
"Our tools will enable touch-tone developers to change into spoken language developers, " said Rick Barchard, director of marketing for Unysis Natural Language, in Malvern, Pa.
Rehearse your tone, cadence, and body language.
FORBES: How To Bring Your "A" Game (And Kick Nerves To The Curb)
Did you know that 67% of communication occurs through body language, 26% from tone of voice and only 7% from spoken word?
Within a few years, industrialists in America, China, India, Philippines, Burma and Japan will begin to speak in the same language and in the same tone.
We get most of the message (and all of the emotional nuance behind the words) from vocal tone, pacing, facial expressions and body language.
FORBES: Getting People Face-To-Face Will Increase Collaboration At Yahoo!
It's familiar language from the president, a tone that bespeaks the mindset that has driven Bush administration national security policy since the 2001 terror attacks.
Mohannad Hage Ali of the London-based Arabic-language newspaper Al-Hayat, cites the tone of the letter as a reason he doubts its authenticity.
Such assertive language evinces a growing belief among pundits that a more hawkish tone from the White House about the SPR may render it a more powerful weapon.
By the way, The study done by Mehrabian in 1979 on communication channels indicates that in face-to-face conversation, 55% of meaning is communicated via NVC, 7% via the verbal language (words) and 38% via the paralinguistics (Tone, timbre, speed of speaking, etc) and ALL THREE areas have to be taken into consideration when assessing communication.
FORBES: 10 Body Language Tics That Could Cost You The Interview -- And The Job
This conciliatory tone was in striking contrast to Mr Arzalluz's sometimes irascible and always fiery language.
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