This kind of toned-down spending may grow more pronounced among many of the world's billionaires.
Insiders say a toned-down version of "The Walking Dead" could have worked for broadcast (and some say Revolution is just that).
Sounding like a toned-down Sufjan Stevens or an even more toned-down Arcade Fire Seabear's quiet execution gives its music a breezy quality.
But ultimately, what we need is a reasonable, responsible, and initially, probably, somewhat quiet and toned-down conversation about, all right, where can we compromise and get something done.
WHITEHOUSE: Presidential Press Conference on the 2012 Budget
Largely overlooked during the otherwise Idol-focused panel was a fall schedule that focuses on stability and familiarity--a toned-down theme for a network long known for wacky characters and edgy fare.
Mr. DAN BLUMENTHAL (American Enterprise Institute): I think that what happens when you get a lot of high-level policy people with their hands in it, you're going to get a more toned-down report.
It is a toned-down version of the "treatment" that President Lyndon Johnson successfully applied on lawmakers, with Bush attempting to cajole his opponents in instances where LBJ would have intimidated them.
CNN: Sticking with what works best: Gore, Bush offer contrasting leadership styles
"Male artists are much more pushy and power-related, " says Eva Presenhuber, a Zurich-based dealer who noted she recently threw a toned-down party for the artist Karen Kilimnik because the artist doesn't like to promote herself with splashy events.
Many want Nato's future to be - perhaps not dim - but toned down into a defensive alliance, rather than a bright force in the world, lighting up the night sky over the Middle East.
Like we suspected, that astronomical name is attached to the conspicuously grounded Jasper: as long as the listing is accurate, we're looking at a 1.2GHz dual-core processor (toned down from the 1.5GHz rumor), a 4-inch, 800 x 480 display, a so-so 3.2-megapixel back camera and a 1.3-megapixel shooter at the front.
ENGADGET: Samsung Galaxy Stellar gets premature outing at Best Buy
Sheen, 47, who has largely toned down his hard-partying ways, will become a grandfather this year.
Well, you know, in the last days of the campaign, Mr. Sarkozy, kind of, toned down his so-called Anglo-Saxon rhetoric, and came back more to the center.
An analysis in The Jakarta Post doubts the prospect being bandied about that China - which in recent weeks has toned down its ire as the reality that the PLA is incapable of invading Taiwan has emerged - could or would take even an outlying island like Quemoy or Matsu.
There is now widespread expectation that Sarbanes-Oxley will be toned down next year (in light of this, Mr Balls' remarks look somewhat more opportunistic than confrontational).
They restated their existing stance, but what is new - that they did actually toned down their rhetoric.
It would help France to climb down from its own strident position on Iraq if the Americans toned down their own strident anti-French rhetoric.
An analyst on Saudi-owned Al Arabiya channel observed Ahmadinejad had toned down his adversarial rhetoric towards the West and showed signs of openness.
The 53-year-old chief executive recently spoke with The Wall Street Journal about the changing domain-name landscape and why the company has toned down its racy marketing.
Diplomats and heads of state bed down surrounded by antiques, jewel-toned silk walls, crystal chandeliers and marble bathrooms at the 138-room Hotel Imperial Vienna, which was built as the residence of the Prince of Wurttemberg, a European aristocrat, in 1863.
Though the BJP has toned down its Hindu nationalist rhetoric over the years, its 80-page manifesto is still thick with appeals to Hindu voters.
Iranian President Mahmoud Ahmadinejad in his United Nations address toned down the rhetoric from the recent past and suggested the post-war institutions are not benefiting all citizens.
This editor found the treble to be much to bright for his tastes -- especially with rock and pop tracks, it became quite jarring unless we toned it down with Google Music's EQ.
ENGADGET: Ears-on with Klipsch's latest intra-aural headphone lineup: Image S4 (II) series, X7i
Before the holidays, there had been an ESPN mea culpa-ish in which the company president said that the network probably should have toned it down on meaningless nonsense like the Tebow watch, and these comments were interpreted as a kind of urgent call for sports sanity.
Parents may be reassured that Seth Rogen has toned down his superbad language considerably, but "Drillbit Taylor" still merits a PG-13 for "strong bullying, " which is putting it mildly.
They seemed to have stepped out of a Mickey Spillane novel as much as indie-rock, but on records they made after their respective bands dissolved, both men toned down both their pose and their music.
Cuba won approval for an anti-terrorism resolution condemning the pardons, though the language of the resolution is likely to be toned down.
Scheffler, of course, created the image for the much loved Gruffalo - although he admitted his first sketches were deemed so fearsome by the publishing company, they were toned down, and even hidden behind a bush in early American publications.
Some days, the menu is a kooky graphic collage, and until recently the bathroom was a neon-fluorescent hall of triangular mirrors. (Perhaps in response to quizzical attention, it has been toned down.) Geometric forms abound, the furniture looks vaguely Scandinavian woodsy yet sleek and the over-all feeling is that of a hippie ski cabin.
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