However, I think that top-of-mind awareness of the NBA season keeps consumers interested in the sport, and sustains sales throughout the season, so I think that no season hurts sales.

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Most importantly, it singlehandedly brought top-of-mind awareness for the Fiesta nameto a new generation of drivers. 132, 000 drivers signed up for updates on the new Fiesta and over 6, 000 pre-ordered the Fiesta, an exceptionally strong showing for a new economy car.

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