And urban Toryism will go largely unrepresented in this Parliament, just as Labour voters in southern England were unrepresented between 1983 and 1997.
Having consulted their intellectual history, Mr Willetts and his friends now want to explain to people that Toryism was never supposed to mean anything like that.
As Lord Blake, an eminent historian of Toryism, said at the time, that kind of change in the intellectual climate comes along only once or twice every hundred years or so.