"It takes three chops to exit China, " says Eppie Tam, who runs the China department of the Hong Kong Tourist Association.

CNN: ASIANOW - TIME Asia | Travel Watch

The Hong Kong Tourist Association, for instance, focuses some of its advertising on local people, stressing the economic benefits of making visitors feel welcome.

CNN: WHY VISIT THIS YEAR?

However, hotelier and member of Beddgelert Tourist Association in north Wales, Rae Duffield said the guide should be taken "with a pinch of salt".

BBC: Wales shrugs off 'lonely' tag

The Hong Kong Tourist Association won't be much pleased either.

CNN: Hong Kong's Unknown Face

Among the big company names to be spotted were British Gas, the Scottish division of the British Airports Authority, Tesco, British Telecom, the Scottish Tourist Board, Railtrack, and the Scotch Whisky Association which, surprisingly enough, has until now turned up at all the other parties' conferences but not at the Scottish Nationalists'.

ECONOMIST: Business and nationalism: In from the cold | The

The Association of Greek Tourism Enterprises reports that, in the first half of 2011, tourist arrivals increased by 13.9% (and revenues by 13.4%) over the same period in 2010.

ECONOMIST: Greek woes