Hasbro was involved in much more drastic price cutting in the holiday season though, especially in Toys R Us stores, Sterne Agee analyst Marget Whitfield said in a note to investors.

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Retailers like Wal-Mart, Target, Toys R Us and Kmart are among those stores that will be opening in the evening on the big day and its employees will have to be there like it or not.

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But Toys R Us also sells the Kindle, in stores only, and it runs Google Ads for online competitors including Apple.

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Even Toys "R" Us is delaying opening one of the biggest toy stores in the world on Times Square in New York.

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Another option is layaway which is being offered at stores including Wal-Mart, Kmart, Best Buy, Toys r Us and T J Maxx.

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Several of us drove out to North Aurora and spent the evening posting them in the public library, the YMCA, the entrance aisles of the grocery stores, in the Starbucks and movie theaters and in the Toys"R"Us, and on all the neighborhood telephone poles.

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