The software allows traceability in the supply chain between farmers, manufacturing companies and wholesale trade.
"Their traceability is superb, " said John Mabry, an Iowa State University professor who specializes in swine genetics.
Free market economists admire the separation of money and government while audit-minded accountants relish its public traceability.
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"One area we believe there could be significant improvement is in the traceability of products, " he said.
There is a rigorous traceability system in place, and it is not inevitable the supply lines will be compromised.
Its president, John Bryan, said the association wanted greater traceability of imported products.
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Although participation in this particular plan is voluntary, it may soon become compulsory to provide traceability of some sort.
Cost-effective electronic identification and traceability of sheep must be developed and delivered to the industry as a matter of urgency.
Obviously, the cashless society people do not want this because full transaction traceability is the unstated motivation behind eliminating cash.
The buzzword in the food industry now is "traceability" - telling the customer more about where the product comes from.
In October 2007 producers in the United States and Canada joined forces to launch a plan called the Produce Traceability Initiative.
Richard Clayton, a researcher at Cambridge University specialising in web traceability, said Google's announcement was positive but had not gone far enough.
But apart from safety, the new traceability software should also allow packers and shippers to combine their tracking functions with marketing exercises.
Some of the animals, he added, would have been treated with antibiotics and other medicines and this made traceability even more important.
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Long-term, "robust" measures - such as greater transparency in information and better traceability of medical devices - would be brought forward in September, he added.
But mounting concern about this lack of traceability has prompted the food industry itself, as well as the American government, to take action.
The labelling of the origin of meat and the traceability of the products will be high on the agenda at the EU ministers' meeting.
It said priorities have changed since and the legislation needs to better reflect modern food safety, new technologies and rules on the traceability of food.
But Bonanni says, increasingly larger businesses are also contacting Sourcemap to see how they can use the technology to improve the traceability of their products.
In response to consumer preferences for ethical and sustainable sourcing, traceability, and quality, companies have also made bold sustainability commitments that implicate smallholder value chains.
Transparency and traceability across the entire supply chain at the appropriate level of granularity and detail makes it possible to close this information gap.
And if something nasty did happen to slip through, the rigorous traceability and labeling requirements would allow swift identification and removal from the market of the offending foods.
We also need to provide full traceability for all shipments.
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He reassured the public that the burgers posed no health risk and added that the Republic of Ireland "probably has the best traceability and food safety in the world".
"This raises concerns in relation to the traceability of meat ingredients and products entering the food chain, " it said, but noted that the findings posed no risk to public health.
The assembly members were told on Tuesday that concerns about the batch of meat were raised in September of last year, but those were about paperwork and the traceability of it.
Irish Agriculture Minister Simon Coveney reassured the public that the burgers posed no health risk, adding that the Republic of Ireland "probably has the best traceability and food safety in the world".
These are heroic interventions and I admire them, but the best the P-AWS can do is mimic the linear response and cornering composure, the predictability, the traceability, of a more weight-balanced rear-drive car.
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In a statement, the UFU president said Northern Ireland farmers had invested in a "birth to farm gate" traceability system in the local red meat sector, which was complemented by the Farm Quality Assurance Scheme.
While committing itself to the principle of providing accurate information to consumers, the government has warned that there are "real practical difficulties in establishing traceability to identity method of slaughter to the point of consumption".
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