You mentioned your first two albums, most of the songwriters were those famous writers, Anon and Trad.

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"To them it's not about building their brand, it's about building their business, " says Trad.

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Trad shrugs off the disconnect between U.S. cultural contributions and the survey rankings.

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This insightful post that describes emotional states created by Web usage roughly maps to trad feelings like anxiety, rage and shame.

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The ranking is important, Institute executive partner Nicholas Trad says, because it shows where people are likely to want to visit, do business and invest.

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He liked trad jazz -- aka Dixieland, the dominant style of dance music in Britain at the time -- until he discovered the saxophonist Charlie Parker.

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The Saville abuses never made it into the public arena, despite social media being a fairly mature channel of communications, until trad. media got it out there.

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One Night could have almost been written by The Carpenters and the groovy All In A Day is a lilting lullaby with the best trad Irish middle eight they've managed to date.

BBC: CD Review: The Corrs

While their accessible sound was not to the taste of some trad jazz purists, they were now pop stars as well as jazzmen, and more top 10 hits followed with March of the Siamese Children and The Green Leaves of Summer.

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"The first step to conquering the challenges" of expanding a brand across borders "lies in understanding what matters most to consumers in foreign markets, then finding ways to make emotional connections with those consumers abroad, " says Nicolas Georges Trad, a Reputation Institute executive partner.

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