It is tempting, but wrong, for the traditional mainstream media (which includes The Economist) to belittle this sort of thing.

ECONOMIST: The future of journalism: Yesterday's papers | The

It includes, obviously, traditional mainstream media institutions like the ones represented here.

WHITEHOUSE: The White House

He had the entire traditional political press corps and mainstream media focused on him like a laser beam by utilizing one of the most old school tools available to a senator -- the filibuster.

CNN: New leader of the GOP: Rand Paul

In the age of the Internet, when the media is not just traditional mainstream press or even the tabloids, but bloggers and twitterers, is a claim of privacy even plausible?

FORBES: Talking about privacy, Tiger Woods, and the digital age on NYT.com

If the traditional network evening news shows are a bellweather for mainstream media opinion, the American press would like a different country to cover, please.

FORBES: Election Study: Evening News Teed Off With Politics

The Leveson inquiry in the UK has exposed the mainstream media to greater scrutiny than ever, and tighter regulation of the traditional press seems to be inevitable.

BBC: News Magazine, Washington DC