It reveals how often direct-to-consumer tactics are hitting it big in traditional media campaigns.
Blogging connects you with other bloggers and, as with traditional media, exponentially increases reach.
But traditional media will always allow you to present events in the way they should be.
And who better, or at least safer, to serve it up than the traditional media companies.
This is the polar opposite of the shotgun approach of many forms of traditional media.
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Interestingly enough, he thinks RSS represents a transformative shift in the traditional media industry.
Now, Pepsi is back in, combining traditional media buys with a unique Web 2.0 approach.
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Average engagement rate with ads on Twitter is orders of magnitude better than traditional media advertising.
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Among traditional media companies, FORBES is the only one I know of charting a new course.
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Many in the traditional media see the rise of the Web as a threat.
In his earlier email, Mr. Abrams criticized traditional media for its resistance to change.
Bottom line: A successful blog can simply grab more readers, per employee, than more traditional media.
Brittney Gilbert discovered another problem: Readers can be harsher with traditional media than with independents.
Lee stresses that traditional media companies must approach their online content differently than their offline content.
Others, who spend too much to make and then distribute ads on traditional media, will not.
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Traditional media companies were faced with the dilemma of transitioning to digital or holding forth.
With saying this, securing a story in a traditional media source is becoming more and more challenging.
They are spending more time away from traditional media and redirecting disposable income from other entertainment sectors.
Michael Jackson's death, for example, was widely reported on Twitter some time before traditional media caught up.
It relies on display ads like a traditional media company, points out Mathew Ingram at GigaOm.
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Obama has found multiple ways to connect directly with citizens and voters and bypass traditional media channels.
Chinese consumers spend the least time with traditional media, which accounts for just 35% of their media time.
Young carefully considers the bounds and roles that social media play in the face of traditional media.
Television remains the one relatively bright spot in traditional media, though its growth also remains far behind digital.
All newspaper organisations are facing more competition from the likes of Google, blogs and non-traditional media as well.
New technologies, like iCloud, are making these conflicts more obvious, pressuring traditional media businesses to rewrite their agreements.
Rather than the somber tone adopted on traditional media broadcasts, Twitter immediately started cracking jokes about the news.
Hewlett-Packard recently performed a study on tweets and discovered that most of the conversations were influenced by traditional media.
In 2012, many firms might ignore traditional media in favor of social media.
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While continuing to use traditional media, Kodak was an early adaptor of social media, both on Facebook and Twitter.
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