Using Digital Publishing Suite in combination with Adobe InDesign CS6 allows traditionalmedia publishers, corporate organizations, ad agencies as well as individual freelance designers and small design firms to publish, distribute, monetize and optimize a new class of innovative digital magazines, newspapers, ads and corporate publications on leading tablet devices.
Romney's e-campaign director Mindy Finn says the idea behind the create-your-own-ad contest is to bridge those online efforts with a traditional mass media campaign.
Madison Avenue players and some big marketers still believe that traditionalad agencies can help them understand new technology and navigate the new media world.
Traditionalad servers are legacy systems designed to handle and track display and rich media campaigns, as such they are limited by nature but also totally partisan by way of their ownership models.