With global growth bolstering the travelindustry since the recession, leading online agency priceline.com incorporated (PCLN) has bucked rising oil prices and global unrest to trade near all-time highs.
But this was a bit of an anomaly as I had built my trip to California around a tourism industry event, a sort of mini-conference, which in turn used a travelagency to book my ticket.
The squeezing revenue margin (revenue earned by the online travelagency as a percentage of the dollar size of bookings) has been widely accepted as the fate of this industry going forward.