Although the subsidy reforms are supposed to hand control over prices from the government to the market, the trend is towards more government interference in citizens' lives.
What makes this ship notable in the world of really expensive toys is that it reflects a new trend, according to Burgess, towards owners who build with the charter market in mind.
"Operating towards the value end of the market should have placed the retailer in a strong position to take advantage of the consumer trendtowards low-cost fashion, " said Anusha Couttigane, from retail consultancy Conlumino.