Predicting the future of Twitter's trending topics is, as of right now, an impossibility.
ENGADGET: MIT prof and student discover algorithm for predicting trending Twitter topics
These bits become global trending topics, some in as quickly as twelve minutes.
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On Monday, "Taylor Swift, " "VMAs, " "Kanye's" and "Beyonce" were top trending topics on Twitter.
The Puppy Bowl IX produced 10 U.S. Trending topics on Twitter throughout the day.
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Trending topics show what are the most talked about things on Twitter at any given time.
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What we do know is that Twitter does have the power to censor Trending Topics.
If you looked at the trending topics on Twitter worldwide right now, you might do a double take.
The election, however, will probably take over the entirety of Twitter trending topics.
Today the blogosphere is abuzz with frenetic talk about the wedding, making up the top six trending topics on Twitter.
In addition, when you log in to your personal account, the Trending Topics list is collapsed into one column on the right.
We then present you with the most relevant insights, the trending topics, and the top positive and negative sentiments on each of these subjects.
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Viewers who watched the injury on TV reacted on social networks and (hash)KevinWare shot to one of the top worldwide trending topics on Twitter.
On Monday, Knox's name didn't fall out of the top five trending topics on Google, a remarkable feat for today's constantly changing news cycle.
We would like to see more options as well for Trending Topics, like being able to filter results and view the data in different ways.
And speaking of trending topics, the extinction of Reader signifies the mainstream rejection of RSS as a hands-on tool for organizing a living library of real-time information flow.
It appears that Promoted Trends, if implemented, would allow a single advertiser to create a term to be featured alongside other trending topics on Twitter for a specified duration.
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It has already tested the waters on commercialising its flow of information by offering to promote a particular topic on its list of trending topics as a form of advertisement.
That unity idea also extends to the idea of browser searching, where you'll see both trending topics as well as immediate answers and visual thumbnails of the top search results.
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Although the company has recently modified its trending topics algorithm, spam is still a major problem one that happens to be adversely affecting its World Cup tracking site.
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When Hurricane Sandy devastated the shoreline around the Northeast, we were reminded how, from a marketing perspective, breaking news and trending topics sometimes call for quick changes in messaging and creative content.
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The algorithm that Facebook uses to alert users of trending topics in their news feed misidentified traffic this weekend about the death of Beastie Boy Adam Yauch (MCA)with the demise of Micro-Channel Architecture (also MCA).
Appinions looked at the data for the week leading up to show and for the week during the show to see the trending topics and companies talked about by influencers in the consumer electronics arena.
This information can be fed back to the editorial or social media teams and new content can be created, or traffic to and from these trending topics can be managed and incorporated into communications via their social media channels.
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With several volunteers and banks of large computer monitors tracking all the trending topics and conversations surrounding New Orleans and the Super Bowl online, the social media team followed everything from NFL specifics to transit logistics in New Orleans.
Of course, beyond impressing friends with the predictions, the algorithm has direct implications for the likes of Twitter itself -- being able to sell ads against trending topics could benefit the social media company enormously in its ongoing quest to monetize.
ENGADGET: MIT prof and student discover algorithm for predicting trending Twitter topics
Facebook is testing whether to follow Twitter's lead and allow users to click on a hashtag to pull up all posts about similar topics or events so it can quickly index conversations around trending topics and build those conversations up, giving users more reason to stay logged in and see more ads.
Additionally, terms can be cross referenced to related searches or news stories to help explain why these topics are trending.
That service is used by publishers to understand what topics are trending, and by companies to do real-time social media monitoring and brand tracking.
Of all the trending (and trendy) topics in healthcare today, pricing transparency has grown quickly in popularity and focus.
Being able, with a 95% accuracy, to predict which topics are going to be trending 4 or 5 hours ahead would be very valuable to those media outlets that use this technique.
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